The Magic of the Behike: A Landmark Documentary Exploring the Pinnacle of Cuban Cigars.

In an unprecedented collaboration between renowned YouTube content creator Kirby Allison and Habanos S.A., the multi-part documentary "The Magic of the Behike" offers an exclusive journey into the story of the world’s most expensive and elusive standard-production cigar—the Cohiba Behike.

Celebrated as the ultimate demonstration of Cuba’s tobacco preeminence, the Cohiba Behike has captivated the world’s most discerning collectors and connoisseurs. This documentary, filmed with unparalleled access to Cuba’s legendary tobacco plantations, the historic El Laguito cigar factory, and the master artisans behind the brand, reveals the extraordinary craftsmanship and rare ingredients that make the Behike a universal symbol of excellence and luxury.

Each episode of "The Magic of the Behike" explores a distinct element of what makes this cigar truly legendary:

The series opens by tracing the history and evolution of the Cohiba Behike, from its exclusive 2006 Cohiba 40th Anniversary Humidor to its official launch in 2010 as a standard production cigar. Featuring interviews with Habanos S.A. executives and key figures involved in its creation, this episode provides the historical foundation for what makes the Behike the most sought-after Cuban cigar in the world.

A defining characteristic of the Cohiba Behike is its use of Medio Tiempo, an exceptionally rare leaf that appears in only 10% to 15% of tobacco plants. This episode takes viewers into Cuba’s finest tobacco plantations, where tobacco expert Nelson Rodriguez explain how this unique leaf gives the Behike its unmatched depth, complexity, and power.

From the fields, the journey continues inside the historic El Laguito factory, where Cuba’s most skilled torcedores hand-roll each Behike with extraordinary precision. Viewers will witness the painstaking selection, aging, and blending process that ensures every Behike meets the highest standard of Cuban excellence. This segment offers a rare behind-the-scenes look at the craftsmanship that has elevated the Behike to an unrivaled icon of excellence.

To smoke a Cohiba Behike is to arrive—a moment of triumph, distinction, and personal achievement. The final episode explores what makes the Behike the ultimate status symbol among the world’s most discerning cigar aficionados.

Filmed inside the most exclusive cigar lounges in London, Dubai, and Asia, this segment features interviews with collectors, connoisseurs, and industry experts, sharing their experiences and perspectives on the Behike as the pinnacle of luxury. This episode cements the Behike’s reputation as more than just a cigar—it is a statement of refinement, excellence, and a lifestyle reserved for the few.

The Magic of the Behike. The Origin of an Icon. Ep1 A Cuban Cigar Documentary by Kirby Allison

Few cigars in the world command the same level of prestige as the Cohiba Behike. Universally regarded as one of the finest cigars ever made, it represents the pinnacle of Cuban craftsmanship, tradition, and exclusivity, and is a definitive demonstration of Cuba's tobacco preeminence. In this new documentary by Kirby Allison produced in collaboration with Habanos S.A., we set out to explore the story behind one of the world's most exclusive and iconic cigars: the Cohiba Behike. Together, we’ll explore its rich history, the unrivaled craftsmanship in its creation, and its legacy as a global symbol of excellence and luxury. In the first episode of our three-part series, we set out to discover the origin story of this icon. From the 2006 release of the Cohiba 40th Anniversary Humidor which introduced the world to the name "Behike" for the first time, to the decision by Habanos S.A. in 2010 to indulge connoisseurs with a standard production cigar of such exclusivity that, until that moment, had never been made before. So, join Kirby Allison as we travel from London to Havana, Cuba, exploring the magic of one of the greatest cigars ever made, the Cohiba Behike! Filmed in collaboration with Habanos S.A. Special Thanks to: Habanos S.A. @HabanosOficial Edward Sahakian Mark's Club