Habanos, S.A. Marks 30 Years as a Global Leader in Premium Cigars

In 2024, Habanos, S.A. celebrates three decades of excellence and leadership in the premium cigar industry. Founded on September 14, 1994, the company has consistently elevated Cuban cigar craftsmanship, establishing itself as a global benchmark in the world of luxury tobacco. With a presence in over 130 countries and a portfolio of 27 prestigious brands, including Cohiba, Montecristo, Romeo y Julieta, and Partagás, Habanos, S.A. has redefined the art of cigar making while staying true to its roots.

Habanos, S.A.’s journey began with a commitment to preserving Cuba's 500-year cigar-making tradition. Over the past 30 years, this dedication has allowed the company to thrive globally while maintaining the essence of its heritage. Today, Habanos, S.A. is synonymous with premium cigars, known not only for their craftsmanship but also for the cultural and historical significance they carry.

The company's growth over the past three decades reflects its success in marrying tradition with innovation. From meticulously selecting the finest tobacco leaves to ensuring every cigar is "Totally Handmade," Habanos, S.A. continues to uphold the highest standards of quality. This has cemented its position as the world’s leading purveyor of luxury cigars.

Throughout its 30-year history, Habanos, S.A. has introduced numerous innovations that have shaped the modern cigar industry:

• Cohiba Línea Behike: Launched as one of the most exclusive cigars in the world, the Línea Behike has become a hallmark of luxury and refinement. With limited production and using only the finest, rarest leaves, it stands as a symbol of the company’s dedication to excellence.

• Reserva and Gran Reserva Editions: Habanos, S.A. raised the bar with its Reserva and Gran Reserva concepts, using aged tobacco leaves of the highest quality. These cigars, produced in limited quantities, offer aficionados an exceptional and refined smoking experience, further enhancing the brand’s reputation for craftsmanship.

These milestones are a testament to Habanos, S.A.’s ongoing pursuit of innovation while respecting its traditional roots.

Habanos, S.A. is not only dedicated to producing premium cigars but also to enriching the experience for cigar enthusiasts worldwide. Since 1999, the annual Habano Festival has become a premier event for aficionados, industry leaders, and connoisseurs from across the globe. It serves as a platform for launching new products, exchanging ideas, and celebrating the deep cultural heritage of the Habano.

A highlight of the festival is the auction of exquisite handcrafted humidors, containing rare and exclusive Habanos cigars. These works of art are sold to raise funds for the Cuban Public Health System, demonstrating the company’s commitment to supporting its community through philanthropy.

Beyond the festival, Habanos, S.A. has expanded its global footprint with over 155 La Casa del Habano boutiques worldwide. These luxury retail spaces provide more than just a place to purchase cigars—they offer an immersive experience where aficionados can explore the world of Habanos through personalized service and exclusive offerings. In addition, concepts like Cohiba Atmosphere further enhance the cigar experience, creating luxurious environments where connoisseurs can indulge in their passion for fine cigars.

As Habanos, S.A. celebrates 30 years of success, it remains dedicated to both its heritage and future growth. This year also marks significant anniversaries for other iconic brands in its portfolio: Trinidad celebrates 55 years, Quai D’Orsay reaches its 50th anniversary, and San Cristóbal de La Habana celebrates 25 years. These milestones reflect the enduring strength and appeal of Cuban cigars in the global market.

The co-presidents of Habanos, S.A., Maritza Carrillo González and Luis Sánchez-Harguindey, share their vision for the future:

"For 30 years, Habanos, S.A. has carried the tradition of the Habano to all corners of the world. We are proud of the relationships we have built and the experiences we have created for our customers. As we look ahead, we are committed to continuing this legacy of excellence and sharing the culture of the Habano with new generations of cigar lovers."